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What are ‘over-the-air’ updates for cars? A marketing professor exp

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Shreya has been with londonbusinessblog.com for 3 years, writing copy for client websites, blog posts, EDMs and other mediums to engage readers and encourage action. By collaborating with clients, our SEO manager and the wider londonbusinessblog.com team, Shreya seeks to understand an audience before creating memorable, persuasive copy.

whenever car manufacturers discover that a vehicle has a defect or does not comply with U.S. law, they must notify the National Highway Traffic Safety Administration and send a notice to any customer who owns or leases the affected vehicles. Automakers must also recall those cars, trucks, or SUVs, which means repairing the defect across the entire fleet.

People with recalled vehicles usually need to schedule a visit to an authorized dealer, where a mechanic will repair the car.

But vehicles are increasingly becoming high-tech constructions. While most recalls still require the replacement or repair of auto parts, such as airbags or brakes, a growing number of issues are resolved without the help of a mechanic.

All they need is a “over the air update.” That’s the technical term for what happens when you update any software program used by a devicebe it a smartphone or a sedan.

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