It started with Sedona and Rylee announcing their split in a TikTok video that now has 8.5 million views. Then Alissa and Sam quietly announced that they had broken up. By the time Avery and Soph broke up, TikTok users started to worry about it a legendary “lesbian breakup curse” is said to affect their relationships as well.
In recent weeks, the alleged curse, dubbed the “disintegrating plague” and the “disintegrating apocalypse,” has has consumed the lives of many TikTok users.
“Remixing my attitude to avoid the lesbian breakup curse going around,” one user wrote to their… video. “It’s really contagious right now, isn’t it,” another user wrote in the comments.
Some joked that the alleged curse is why so many popular women-loving women, or WLW, creators have broken up with their girlfriends in recent weeks. Others warn that the curse is spilling over into “the straight” TikTok, after several heterosexual couples also announced their breakups.
“Wtf is in the air, why are all tiktok wlw couples breaking up?” one TikTok user Posted.
Artist King Princess even joked that the curse of the breakup inspired her to write a new song, which she Posted on TikTok on Thursdays.
“Lesbians Break Up On TikTok / What Turns Into TikToks / Inspirational Songs About Breakup On TikTok / The Cycle Will Never End… Until They’re Gone.”
Some TikTok users blamed the curse on astrology and joked that the alignments of the planets catalyzed so many public fractures. Others said it was just an unfortunate coincidence.
However, most believe that the curse began when pop artist Cari Fletcher – who performs under the mononym Fletcher – named her ex-girlfriend’s current partner in her new song “Becky’s So Hot.” A Fletcher spokesperson did not respond to the request for comment.
The circumstances that inspired Fletcher’s song have their roots in 2010 YouTube culture at a time when described by some as the ‘Lesbian YouTuber couple era’. Popular lesbian couples, such as YouTubers Shannon Beveridge and Cammie Scott, became the much-needed representation of loving relationships for young LGBTQ audiences, and the wave of breakup announcement videos which took over YouTube in the mid-2010s devastated fans. Beveridge and Scott announced their separation in 2016.
“Everyone is so mad that the tik tok lesbians are breaking up, but where were you in 2016 when the YouTube couples all broke up,” TikTok user @ifykykbutudont wrote on a note. video posted earlier this month. “Because I stood in line for a bus at Disney World still in the closet and started crying.”
Beveridge and Fletcher have not disclosed when their relationship began. Fletcher’s 2020 album “THE S(EX) TAPES” is a collaboration between her and Beveridge, produced while the two were in quarantine together after the end of their four-year relationship.
Beveridge is now dating a woman named Becky Missal, whose name appears repeatedly in Fletcher’s new song. fletcher said she wrote the song after accidentally liking an Instagram photo of Missal.
Fletcher shared a clip of her new song on TikTok on July 12, prompting fans to join in with the chorus: “Are you in love like we were? / If I were you I’d probably keep her / Makes me wanna hit her when I see her/ Because Becky is so hot in your vintage T-shirt.”
Beveridge responded to the “situation” in a TikTok posted July 17, where she told viewers she hadn’t collaborated with Fletcher on the song and claimed that “nobody asked permission” to use Missal’s name.
In the weeks following the release of “Becky’s So Hot,” which is also a popular hashtag on TikTok associated with the curse drama, several popular WLW couples announced their breakups.
College basketball star Sedona Prince and creator Rylee LeGlue, who were known for their height difference and whom followers jokingly referred to as “the tall and the short,” announced the end of their relationship in a video posted on July 31. Despite initially asking for privacy, the weeks following the makers’ split were full of cheating allegations, prompting followers to take “side” in the breakup.
Alissa Carrington and Samantha Miani, creators who started posting videos to the shared YouTube channel Alissa & Sam at least four years ago, revealed their separation in early August when Carrington confirmed speculation about the couple’s parting in an Instagram story. Their shared YouTube channel does not exist anymoreand Miani appeared to delete all of her public social media accounts.
Creators Avery Cyrus and Soph Mosca also announced their split in early August, after just over two years together. Cyrus and Mosca posted separate posts on their Instagram stories on Aug.
Cyrus and JoJo Siwa raised eyebrows by both appearing in an August 8 ‘mukbang’, a video trend that involves eating copious amounts of different foods in front of an audience.
Siwa has had her own share of public breakups: In May, she appeared to rekindle her relationship with Kylie Prew, whom she first began dating in 2021 before splitting up later that year. in a Instagram livestream reposted on TikTokPrew said she’s been single for almost two months.
TikTok creator Kaleswho describes herself as “lesbian Tea-sus” and posts videos summarizing the drama, jokingly likening videos about the curse to a litmus test on sexuality.
“If you are a woman who is still confused about your sexuality, fear not,” Kales said in a statement TikTok video. “Ask yourself where you’ve been in the past two weeks.”
She asked viewers if they were following Alabama’s rush drama or if they were sunk in gossip after the release of Fletcher’s new song.
“and if you consider yourself an expert at both…bisexual,” she captioned the video.
But some creators want it to be known: love still exists.
To counter the curse of the breakup, many WLW couples have shared videos of their still-intact relationships, including: to post sweet clips of dates with their girlfriends.
In response to a comment about the “TikTok outbreak plague,” the creators, known as Phoebe and Morgan, burst out laughing. The couple, who posts on the shared account @couplagoofs, describes themselves as “your gay internet parents.”
“I just think this is so funny because we’re married,” Phoebe replied in the… video.
“It wouldn’t be fun…like a little breakup,” Morgan said. She later added, “I don’t know any of these people who broke up, but I hope they have a good day.”