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What Matter means for European smart home startups

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Today is November 3rd, World Smart Home Day – and that means it’s the perfect time to discuss the Internet of Things (IoT). Recently we saw the launch (finally!) of Matter, an industry-unifying open standard for smart homes. If you build IoT devices, this (excuse the pun) Affairs.

Let’s see what it’s all about — and especially what it means for European companies.

What is matter?