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Whazzaaaaaaa, we’re back with another round of newsy goodness on this beautiful Tuesday. It’s been a pretty wild news day today, with a bunch of startup high-jinx. Check the site for everything, of course, but we’ve selected some of the stories that caught our attention today. Let’s go! — Christine and hi

The londonbusinessblog.com Top 3

  • Say it, forget it, post it, regret it: WhatsApp topped the news food chain today with two stories. The first is something that users seem very excited about – more time to delete a post. In fact, users now have 60 hours to delete a message they didn’t like or didn’t intend to send. This is an extension of 1 hour, 8 minutes and 16 seconds, Ivan reports. Excuse us while we go look at something…
  • New Feature Warning: Now that we’ve gotten rid of that annoying delete, WhatsApp has also unveiled new privacy options for users, including screenshot blocking and stealth mode, Taylor writes. The option to block screenshots, a message once viewed, is very similar to Inspector Gadget’s self-destructing message, minus the explosion.
  • Done with phishing: Armenian startup EasyDMARC took out $2.3 million to tackle the multibillion-dollar phishing industry that has reared its ugly head since strangers have been able to get people to click on links. Mike reports that the company has bundled the DMARC protocol, or “Domain-based Message Authentication, Reporting, and Conformance,” into something that is easier for businesses to use.

Startups and VC

Watching startups play extremely hard is our kind of spectator sport. In this case, just a year after it went public, app growth and revenue firm AppLovin today submitted an unsolicited proposal to buy game engine Unity in a $20 billion deal. But there’s a catch: Unity would have to end its recent deal to merge with ironSource, a competitor to AppLovin, Amanda reports.

While many crypto investors have scaled back their frenzied pace of startup investment as they wait for more clarity on the macro environment, Luke reports that there have never been more companies and more money spent investing in blockchain ventures. Portal Ventures closes a $35 million debut fund to feed the beast.

RealOpen’s newest product, RealScore, is a crypto credit scoring system for buyers and sellers of luxury real estate, Anita reports. Led by ‘Selling Sunset’ star Christine Quinn, the brokerage mainly serves high net worth clients looking to buy real estate using cryptocurrency.

More more more more more more:

  • Yes, but what are you really doing?: Paul reports that Truework, which helps lenders verify borrowers’ income and employment, is raising $50 million.
  • Canoo is a creek, paddling like crazy: Pre-revenue EV startup Canoo shows it’s burning money like there’s no tomorrow, in a race to meet a $1 billion EV sales target, Rebecca reports.
  • I didn’t like that one: Returning items where they came from can be a royal PITA. ReturnLogic is catching up with new money to make that nightmare less, Christine writes.
  • First India. Next, the world!Accel led a $2.6 million investment in Produze in its mission to help agricultural producers in India export globally, reports jagmeet.
  • Fifty dune buggies on the way!: Abigail got us really excited: It looks like the Meyers Manx dune buggy is making a comeback, this time as an EV.
  • Well that will cause a hangover: VC-backed low-alcohol aperitif startup Haus is up for sale after Series A falls through, writes Natasha M.

Study your down-funnel metrics to optimize for growth

Image Credits: erhui1979 (Opens in a new window) / Getty Images

Early-stage startups put a lot of time and energy into marketing and acquisition: these levers drive new customers to the top of your sales funnel to drive growth. And investors love growth.

But in August 2022, they love revenue even more, which is why Jonathan Martinez says companies should turn their attention to down-funnel metrics.

“Different messaging per user cohort is your biggest lever to drive users down the funnel,” Martinez writes in his latest TC+ post. “It is imperative to divide users into their respective buckets as this provides the opportunity for unique targeting and messaging.”

(londonbusinessblog.com+ is our membership program that helps founders and startup teams move forward. You can register here.)

Big Tech Inc.

Game companies in India won’t accept the ‘game over’ vibe they get from the country’s prime minister if the ban on Battlegrounds Mobile India continues. Some companies consider the ban an “unfortunate event” and said such “arbitrary decisions violate established principles and will deprive an entire generation of young people in India” of opportunity. manish reports.

We have a slew of Google news today, starting with a fun story from Ivan about the search engine giant launching a website to help children read. It then discusses the company’s new campaign that aims to pressure Apple into using Rich Communication Service, or RCS, a protocol designed to improve messaging between Android and iOS users. Aisha writes.

Brian has followed the motion of the CHIPS and Science Act of 2022 as it passed through both houses of Congress and to President Biden for his signature. He explains what this new bill, aimed at US semiconductor protection, entails.

  • You can’t dance here: We were shocked to learn that TikTok’s parent, ByteDance, has bought a hospital group in China, Rita writes. The company was already in the healthcare business, but moving from a healthcare company to owning hospitals is a big step, or tour jeté, if you will.
  • But you can dance here: Spotify has a few new features, with Aisha write about home screen updates with personalized discovery feeds for both music and podcasts. In the meantime, Ivan reports on the company’s Soundtrap app for musicians, featuring live collaboration and autosave features.
  • Streaming while dancing: It looks like Walmart is getting back into streaming services, Lauren writes.
  • Don’t dance with that cookie: The European Union is going after a number of entities it says have largely ignored warnings to reconcile their cookie consent banners, Natasha L reports.
  • ICYMIA: Here are some of the great stories of yesterday that spilled over into today: Kylea and Natasha M write about Groupon cutting more than 500 employees and Sarah‘s report on Snapchat’s new “Family Center” feature.


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