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The adoption of product-driven growth is changing the way B2B companies do their business and is leading some of them to reorganize their teams. What if “sales and product” or “sales and growth” made more sense than “sales and marketing”? Let’s investigate. — Anna
The new focus of product-driven selling
Product-driven selling is a model where the product, not traditional marketing, helps companies understand who their next big customer might be.
Consider, for example, a company with freemium dev tools: instead of tracking which CTO has downloaded their latest white paper, they look for organizations that already have dozens of employees who work with their product on a daily basis.