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Why is the Honey Deuce at the US Open so expensive?

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Inflation has impacted virtually every aspect of the US consumer supply chain, even professional sporting events.


Twitter at @_ZachGriff

Twitter at @_ZachGriff

This year’s US Open Tennis Championships aren’t immune (you can partially thank Serena Williams’ retirement announcement for that), but ticket costs aren’t the only thing that skyrockets, especially when it comes to a tried-and-true concession.

The famous drink of the tournament is called the Honey Deuce – a Gray Goose vodka-based drink made with raspberry liqueur and lemonade and garnished with honeydew melons that are cutely shaped to look like tennis balls.

What’s not so cute, though, is the $22 price tag – for one cocktail.

Granted, you get to keep the signature cup, but for many tennis fans and tournament goers, the cost is anything but an ace.

The drink, that debuted in 2007, was originally priced at $18 and rose to $20 in 2019 when approximately 250,000 were sold. Over 1 million Honey Deuces have been sold in the past 15 years.

Bloomberg reported that concessions are up about 10% overall, with local hotels charging more than $519 a night during the first round of the tournament, while others hit as much as $700 a night over the holiday weekend and in the later rounds of the tournament.

Ticket prices for the tournament have also skyrocketed, with the cheapest tickets to the women’s finals starting at $180 and the men’s and women’s doubles final tickets starting at $350 a pop on Stubhub.

The US Open is expected to last until September 12.


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