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Almost every modern company has a website these days. But for most businesses, a website is just a static resource, meant to provide general information to a general audience. This can work well, especially if it is adequately supported with a smart marketing and advertising strategy. But if you want to see even better results, I recommend using niche-focused landing pages.
What makes these specific, targeted landing pages so effective? And what are the best ways to use them in your business?
Most landing pages are created with one goal in mind: conversion. The idea is to direct some of your traffic to a specific page. Often, it exists separately from your main website, so you can target those audience members with specific content, including written content, images, and videos.
Niche-focused landing pages are not intended for a general audience. Instead, they are intended for one specific audience. You will target a group of people based on their measurable demographics and where they come from. For example, you need to create very different landing pages for young women from Twitter and older men from your email marketing newsletters.
When used properly, you can use these landing pages to deliver compelling information to each of your audience segments and are much more likely to convert them.
Related: 10 Tips for Creating Landing Pages That Convert the Most Prospects
Why are niche landing pages so valuable?
Why am I so committed to this strategy?
- Flexible utility: You can use niche landing pages in conjunction with a variety of different marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) ad management, social media marketing, and more. You can create them in minutes and destroy them if they stop working. You can load them with almost any type of content you can think of, and change that content on the fly. That’s why niche landing pages are some of the most flexible elements of your overall marketing strategy and are useful for a wide variety of purposes.
- Specific targeting: Landing pages are very effective because they are specifically targeted. Today, generic content doesn’t work. If you want to stand out from your competition and engage in meaningful interactions with your audience, you need to achieve relevance. You only become relevant if you provide specific information for your specific target group.
- Limited competition: You can also benefit from using landing pages as you usually have to deal with limited competition. Even if your business is in a highly competitive environment, landing pages can be a tool for you to get around traditional competition. You can make a unique claim or appeal to a specific audience segment to avoid competition problems.
- Domain control: Domains are a powerful marketing tool, and you can use them perfectly with your landing pages. You have the option to set up landing pages within your main site, but you can also create landing pages under specific domains. Pick a relevant and powerful domain and your landing page effectiveness will multiply instantly.
- Opportunities to Experiment: One of the reasons I love niche landing pages is that they offer limitless opportunities to experiment. You can quickly change individual variables and measure how user behavior changes in response. You can compare different landing pages. You can also analyze progress over time and see how your audience’s characteristics evolve.
- Audience Funnels: Landing pages don’t have to be the final destination. If you’re trying to get more people to your main website, each landing page can serve as a node in a common funnel.
Related: 3 Ways to Create More Captivating Website Landing Pages
Tips for Getting the Most Out of Targeted Landing Pages
Creating the perfect landing page is something worth exploring further. For now, let me give you some of my top tips for making the most of niche-focused landing pages:
- Be specific: Global landing pages may have worked in the past. But if you want to maximize your chances of success today, you need to get specific. The more specific your audience targeting is, the better. This not only limits your competition, but also increases your relevance.
- Perfectly aligned with your target audience: If you want your landing pages to work, you need to make sure they are perfectly aligned with your target audience. Do your research to find out how your audience thinks, what their values are, and how they perceive your content.
- Track user behavior: pay close attention: user behavior on site. How much time do people spend reading your content? Which links do they click on? What videos do they watch? How often do they convert? The more you understand about how people interact with your material, the better you can update it in the future.
- Take advantage of experiments: take advantage of experiments by extension. Don’t allow your landing pages to remain static forever. Instead, add new headlines, new structures, and other types of new content to see how it affects user behavior. Data is a prerequisite for continuous improvement.
You may not be successful with the first landing page you create for your brand, but try not to sweat it. Niche landing pages are at their best when they’re flexible, adaptable, and experiment with. So keep tinkering with your concepts until you find a set of variables that work.
Related: How to write a landing page copy that resonates with your customer