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Why startup founders need speed

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Recently I introduced a startup to a potential investor and they followed in 4 minutes.

How a startup handles time is a clear indicator of their culture and can be an indicator of their future success.

Why time is important

Time is everything in a startup. The resources we have fuel a timeline.

When resources run out, the timeline ends. The task is to extend the timeline before the hourglass runs out.

Time between actions is wasted.

If it takes 3 weeks to reply to an email, that’s 3 weeks added to the timeline with no intermediate value.

When it’s possible to feel the cadence of a company in their actions, it can pull the other party into the same rhythm.

The march to the next action is more likely.

Do you have a metronome that people can hear outside?

  • When other people communicate with you, can they hear your time click?
  • When you send updates, do they come in at the same time every week?
  • Can others feel how much you get done in each cycle?
  • Is the timing clear when you agree on the next actions?

Do you usually compress cycles?

  • How can I automate this?
  • Who could do this for me?
  • Did I just manually create something that I’ve made many times before?
  • Unnecessary activities clog my timeline and block the flow?

This is one way I measure myself

If a general activity takes too long, I know my systems are broken. My clock is broken.

It’s time to think, consider my schedule, clean up clutter and automate.

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