Celsius Network told customers “Unbank Yourself” – then went bankrupt, abandoning users’ deposits – and now Krissy Machinsky, wife of Celsius CEO and founder Alex Mashinsky, is Sell t-shirts who say, “Go bankrupt yourself.”
Actor Ben McKenzie, who played Ryan Atwood on “The OC” (and now a cryptocurrency critic and soon to be co-author of a research book), pointed out the T-shirts on Twitter.
Krissy Mashinsky, whose husband Alex is the CEO of Celsius, the bankrupt crypto lending company whose slogan was “Unbank Yourself,” is selling a new t-shirt. ht @MikeBurgersburg https://t.co/wnmXwXNaFF
— Ben McKenzie (@ben_mckenzie) September 8, 2022
The shirts are sold on the e-commerce site usastrong.IO, which Krissy Mashinsky founded.
It’s unclear when the t-shirt will go on sale or where the proceeds will go, but the company tweeted about at least one version of it on Sept. 7 (it comes in black, white, and gray).
Unbankrupt Yourself T-Shirt – Black https://t.co/quA7xZDYBJ
— usastrong.IO (@usastrongIO) September 7, 2022
It is also unclear who manufactures the product as the e-commerce site sells from a large number of merchants.
However, the usastrong.IO account did quote McKenzie’s tweet saying, “Thank you for promoting the t-shirt. We’ve been able to increase the production of t-shirts in Texas and add additional jobs thanks to your press.”
— usastrong.IO (@usastrongIO) September 10, 2022
Mashinsky has a history of defending the company (and himself) on Twitter.
Celsius had a wild ride. It offered a terribly desirable, high APY for users to store their crypto. But it was a “Ponzi scheme,” according to a lawsuit, and it stopped recording users in June and filed for Chapter 11 bankruptcy in July. Customers are also unlikely to get their money back.
People have said that they have lost retirement savings, financial livelihood and mental well-being due to the freeze, by CNBC.
This T-shirt was “pouring salt in the wound”, a Reddit user wrote.
“If this was from anyone other than Krissy, I could appreciate it,” they wrote. “From her position [it] is next level insulting,” they said.
The shirt was roasted on Twitter.
— Kanu He/Him/His (@Kanuchn) September 16, 2022
Imagine you bankrupt people and sell this https://t.co/AeiPF3QIum
— Shawn E (@shawn_elbaz) September 15, 2022
A crypto influencer and founder, Simon Dixon, referred to the T-shirts, and Mashinsky quoted a tweet, asking if the person had ever met him and why she was put in the situation.
let’s ask @SimonDixonTwitt goals:
1. Did we meet in person?
2. Who did you first get to know? @CelsiusNetwork , what was the specific date? who was there as a witness?
3. Have you tagged me in a tweet in the past 2 months?
4. Are you involved with me? https://t.co/LcexH3eMzK
— krissy (@KrissyMashinsky) September 15, 2022
Mashinsky founded usastrong.IO in 2020, according to Linkedin.
The company has not responded to entrepreneurs request for comment. Krissy Mashinsky did not respond to DMs on Instagram and LinkedIn.
“We are all united in the effort to bankrupt ourselves,” says the T-shirt’s product description.