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Wonder created a new food delivery business model – at a price

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You would think that new ideas in food startups are dead. From haunted kitchens to 10-minute grocery deliveries, many people buy and cook our food so we don’t have to.

Now, an American company called wonder has created an entirely new business model: chefs-on-wheels.

It’s a somewhat new idea. Consumers order food via a mobile app. The food is pre-cooked (in ghost or restaurant kitchens), but it comes to you in a van equipped with a kitchen and a chef who will finish your meal in the truck at your doorstep – using equipment such as sous-vides and special furnaces.

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Who wouldn’t want a fresh meal that hasn’t been cold and soggy in a courier’s insulated bag?

But while it might get you fresh pizza, it raises questions about sustainability and urban planning.

So what’s wrong with Wonder?

Miracle kitchen