The phenomenon of the spelling puzzle app, wordlemakes its debut on The New York Times Crossword application, The Times announced Today. After tons of doppelgängers and wannabes of the infamous app, the NYT Crossword app now appears at the top of searches in the iOS and Android app store.
Users don’t have to worry about losing their scores and streaks as The NYT will allow consumers to create an account to track their gameplay. While the app itself is free to download, this so-called “free account” is only available for a seven-day trial, where users are then asked to pay $4.99 per month or $39.99 for the year. The subscription would also provide access to puzzles such as Spelling Bee, The Mini and The Crossword.
The move to further integrate Wordle comes after The NYT acquired the rights to the game earlier this year at an undisclosed price. According to financial results first quarter, the publication said the game was the company’s best-ever quarter in terms of net subscribers for Games. Since the acquisition, the publication has advertised its other games through Wordle.
Although the game was created as a pastime for creator Josh Wardle and his partner, its popularity has become a daily habit for some. In July, The Times announced the WordleBot to help users strengthen their skills. The tool gives word lovers a score of 0-99 based on skills and luck, but also gives advice on how to improve their search.
While trying to capitalize on the game’s popularity, The NYT announced that the online word game would be turned into a board game. The company is teaming up with toy maker Hasbro to release Wordle: The Party Game in October.
londonbusinessblog.com previously reported that more than two million players were playing Wordle and was mentioned in about 32 million tweets since launch. According to The Times, “10% of active players have played 145 or more games of Wordle.”